It looks like our prediction that the food industry would be creating new ventures to keep the fast casual generation happy is continuing to come true. Chipotle is expanding beyond burritos, opening two test restaurants that use their successful made-to-order, fresh ingredient model to sell pizza and rice bowls. Both chains will maintain the brand’s “food with integrity” philosophy, and have the potential to draw in the many Millennials who already love and trust Chipotle. (AdWeek)
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