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After just a day of sales, Apple’s gold iPhone is already in short supply, despite the fact that other than its color it is exactly the same as the grey and white models.

Sep 20 2013

After just a day of sales, Apple’s gold iPhone is already in short supply, despite the fact that other than its color it is exactly the same as the grey and white models. Part of the allure could be “shownership,” the desire to let people know that you own the latest technology at just a glance to inspire jealousy and desire. (The Atlantic Wire)