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Thanks in part to Buzzfeed’s successful model, more online publications are experimenting with sponsored content that blurs the lines between advertising and editorial.

Thanks in part to Buzzfeed’s successful model, more online publications are experimenting with sponsored content that blurs the lines between advertising and editorial. Mental Floss’ first foray into editorial advertising, a series of How To videos sponsored by Don Equis, have seen successful traffic. (Digiday)