Playboy is putting on some clothes in order to come after the Gen Y market. Their new iPhone app doesn’t feature nudity in order to follow Apple’s content standards, instead focusing on “thought-provoking and enticing bite-sized content that captures our design-driven and discernible style.” Many brands are beginning to talk about Millennials as their new target, but Playboy says that it is rebuilding the brand from the ground up to appeal to the demo. (PRNewser)
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