To better engage Millennials in physical exercise, brands can reach out to them in more social and innovative ways.

To better engage Millennials in physical exercise, brands can reach out to them in more social and innovative ways. They want to be excited and entertained, so unique exercise offerings capture their attention. Moreover, 7 in 10 18-25-year-olds think gyms are too expensive, so if more flexible and price-friendly options are available, they’ll turn to those. (MediaPost)