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The NFL is winning young kids’ attention with its show “NFL Rush Zone: Seasons of the Guardians,” a co-branded program where animated superheroes protect football and the world from evil.

Nov 30 2012

The NFL is winning young kids’ attention with its show “NFL Rush Zone: Seasons of the Guardians,” a co-branded program where animated superheroes protect football and the world from evil. The second season of the show premieres tonight and this type of branded entertainment represents a unique way in which companies can reach young fans. (NPR)