Millennials are quick to share deals, coupons, and more with their friends via mobile devices, generating buzz about their favorite brands.

Millennials are quick to share deals, coupons, and more with their friends via mobile devices, generating buzz about their favorite brands. Marketers should take this into consideration and make ads as “sharable” as possible, tapping into young people’s habits and desire to exchange recommendations or insider info. with ther friends. (MediaPost)