The food industry is becoming increasingly complex with new trends constantly emerging and consumers’ desires often in conflict with one another as the marketplace divides into segments.

The food industry is becoming increasingly complex with new trends constantly emerging and consumers’ desires often in conflict with one another as the marketplace divides into segments. Convenience is key when it comes to preparing food, but Millennials favor variety over loyalty which makes them open to marketers who can give them a taste of something different. (AdAge)