When it comes to Pinterest, pinning about the lifestyle of a brand — not just its products — is what gets users interested in following companies on the social sharing site.

When it comes to Pinterest, pinning about the lifestyle of a brand — not just its products — is what gets users interested in following companies on the social sharing site. Coca-Cola for example pins about happiness, Sephora offers inspiration for colors and how-to info, and both create an organic interest rather than exclusively pushing their products. (Digiday)