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For Gen Z, Playing Games and Being a Gamer Aren’t the Same

For Gen Z and Millennials, being a gamer isn’t just about playing games

TL;DR

  • Almost all young people play video games, but not all consider themselves a gamer
  • Gamers are more invested in gaming, spending more time playing, engaging with communities, and consuming gaming content
  • For brands, understanding the difference between dedicated gamers and casual players is key since each group responds differently
Nearly every young person plays video games today. In fact, YPulse’s Gaming data shows 98% of 13-39-year-olds play video games in some capacity. But being considered a gamer is a completely different story. It’s easy to use the term interchangeably with playing video games. But there’s a distinction between self-identified gamers and everyone else who...

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