It’s constantly being said that Gen Z doesn’t have the same view on relationships as older gens. And it is true that they highly prioritize their friendships—which YPulse has studied and written about for years. But that doesn’t mean they aren’t romantics at all. More than two thirds (67%) of Gen Z young adults are planning to celebrate Valentine’s Day this year—far more than those who say they’ll be celebrating Galentine’s, or the spin-off Palentine’s. And among the 60% of 18-24-year-olds who are giving someone a V-Day gift this year, it’s by far most likely they’re giving it to a...
