article

How Gen Z Adults Want Their Valentine’s Day to Look

Whether they’re with friends or partners, these are the kinds of Valentine’s Day gifts and plans young adults want to have…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Celebrating Valentine’s with a partner is still the norm, but more than a quarter of Gen Z would prefer to spend it with friends
  • Traditional gifts are common, but young adults prefer unique, personal tokens and experiences
  • Between their budget and priority of personalization, many Gen Z adults would prefer to celebrate Valentine’s at home than go out
It’s constantly being said that Gen Z doesn’t have the same view on relationships as older gens. And it is true that they highly prioritize their friendships—which YPulse has studied and written about for years. But that doesn’t mean they aren’t romantics at all. More than two thirds (67%) of Gen Z young adults are planning to celebrate Valentine’s Day this year—far more than those who say they’ll be celebrating Galentine’s, or the spin-off Palentine’s. And among the 60% of 18-24-year-olds who are giving someone a V-Day gift this year, it’s by far most likely they’re giving it to a...

Stay on the Pulse

Latest Stories
Related Articles
Article

To respond to Gen Z’s dating app fatigue, platforms are rethinking the experience with new features, IRL events, and more entertaining marketing… 

Article

Dua Lipa’s looks at her courthouse wedding, dot cakes sparking controversy, and Gen Z’s new digHonda Civicare all going viral…

Article

Wedding news galore, Gen Z doing the things they always wanted to do, and unhinged Tomodachi Life gameplay are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?