We know that young people are gamers—but just how young they are when they start gaming might be a surprise to some. Parents are handing screens to their kids almost since birth, and gaming has become one of the main ways these little ones are exploring and connecting freely. YPulse’s Gaming report shows 55% of parents with children 0-6-year-olds say their kids are gamers. But being a “gamer” isn’t just about pressing buttons; YPulse has said before that it’s about being a part of a community. Just like past generations bonded over backyard sports, after-school clubs, or playground games, kids...
5/7/25
Gaming Report
The role of gaming in young consumers’ lives is vital for all brands to understand. It’s riva...
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