We know that young people are gamers—but just how young they are when they start gaming might be a surprise to some. Parents are handing screens to their kids almost since birth, and gaming has become one of the main ways these little ones are exploring and connecting freely. YPulse’s Gaming report shows 55% of parents with children 0-6-year-olds say their kids are gamers. But being a “gamer” isn’t just about pressing buttons; YPulse has said before that it’s about being a part of a community. Just like past generations bonded over backyard sports, after-school clubs, or playground games, kids today are connecting through video games. And these digital connections go beyond just play—they’re shaping how kids interact with brands early on and even influencing family spending. So, with kids under seven-years-old investing both their time and their parents’ money into video games, brands need to understand how—and just how deeply—even the youngest players are living in virtual worlds. That’s why in YPulse’s Gaming survey, we explore how...
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