Between options to game on console, mobile, or tablets, and genres from open-world building to classic competitive IPs, the ways tweens game are endless. And just like the gens before them, gaming is a huge part of tweens’ lives. YPulse’s Tweens: Gaming report (exclusive to our Tween subscribers) shows almost all tweens play video games or mobile games, and 94% play daily or weekly. YPulse’s Tweens: Hobbies, Sports, and Play report also calls out the importance of gaming in their lives, and found if they have a choice, video games are their top playtime pick. So, it’s important for brands to understand what tweens are actually playing and even more importantly, why, if...