NA vs WE: The Top 10 Sports Young Consumers Are Watching YPulse just released our Sports and Athletics Report, where we explore how young consumers participate, consume, and watch sports. Our research reveals that more than seven in 10 Gen Z and Millennials in both North America Western Europe, consider themselves sports fans. For young consumers, part of the experience of being a sports fan means following their favorite leagues and spending time watching sports on-screen. As a result, advertising in the sports industry has a huge influence over brands’ sales. Take the example of Rihanna’s recent nod to her brands during the Super Bowl: according to research by Launchmetrics the move “helped garner $5.6 million in Media Impact Value in the first 12 hours for Fenty Beauty.” It is crucial for brands to understand the key differences between Gen Z and Millennials in each region when it comes to the type of sports they watch on-screen the most, so they can adapt their marketing strategy to appropriately target...
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