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North AmericaWestern Europe

YPulse’s Most-Read Article of 2023 in Western Europe is…

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We’ve covered many topics in Western Europe this year. Our most popular content included rankings of young Europeans’ favorite TV shows,  their absolute favorite tech brands, and what they think the most authentic brands are. But this is our most read article of 2023…

TL;DR

  • Gen Z and Millennials in both Western Europe and North America love sports, and almost three-quarters consider themselves sports fans
  • Young Europeans are a lot more likely to be watching football (soccer) on-screen compared to their North American peers
  • In North America, young consumers prefer watching basketball and American football
NA vs WE: The Top 10 Sports Young Consumers Are Watching YPulse just released our Sports and Athletics Report, where we explore how young consumers participate, consume, and watch sports. Our research reveals that more than seven in 10 Gen Z and Millennials in both North America Western Europe, consider themselves sports fans. For young...

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