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Western Europe

These Are Young Europeans’ Favorite Tech Brands

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We’ve asked young Europeans which tech brands are their favorite, and here are their answers…

TL;DR

  • Young Europeans own nine devices on average, surrounding them with tech brands
  • Apple and Samsung are young Europeans’ favorite tech brands (again!), and two Chinese brands (Xiaomi and Huawei) are also on the list
  • Amazon is among their favorite tech brands this year, reflecting the love that Gen Z and Millennials in Western Europe have for the brand
European Gen Z and Millennials own on average 9 technological devices, underscoring just how prevalent technology is in their lives. And it’s not just that these gens are surrounded by technology, they also spend nearly all their time on devices: YPulse’s research shows that young Europeans spend six hours on average daily on their phones alone. Young Europeans’ love...

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