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These Are Young Europeans’ Top 10 Favorite TV Shows Right Now

Young Europeans spend a lot of their time watching TV shows, and brands need to know which these ad-averse gens are actually tuning in to…

Written and Edited by the YPulse Editorial Team

Nov 10 2022
Western Europe

KEY TAKEAWAYS

Stranger Things is young European’s favorite currently airing TV show
House of Dragons is more popular among European Millennials than Gen Z, while the young gen is a lot more into Cobra Kai
Amazon’s The Rings of Power is present on the list, and there are reasons to believe Amazon Video Prime is a serious competitor to Netflix in WE

Despite all the time they spend watching content on social media, Gen Z and Millennials in Western Europe still love watching TV shows. In fact, it is one of their favorite hobbies, and one they share with their North American peers. Among all video content available for their entertainment, movies and TV shows are what young Europeans love the most. In YPulse’s WE Media Consumption Report, we asked European Gen Z and Millennials which content they’ve watched in the last week: movies (68%), and TV series (67%) came on top of the list, significantly outpacing social media videos (54%). Brands...