With how quickly artificial intelligence appears to have developed in just the last six months—spurred on by the public availability of OpenAI’s ChatGPT—it’s still hard to say exactly how many people perceive this tech. And while young people appear to have been the quickest to adopt AI into their regular lives, that doesn’t mean that they all think of it, or use it, the same way. In fact, there’s still a broad variance in exactly what young people first think when they hear “AI,” no matter how normal it seems to become. In YPulse’s AI Unpacked trend report, we ask young people how much they know about artificial intelligence. Overall, 42% of Gen Z and Millennials still say they have little to no knowledge about AI—which may come as a big surprise to many brands. Everyone is throwing the term AI out into their marketing and products, but there isn’t a consensus amongst young consumers of what that means when they first hear it. And for brands who want to...
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