Recently, streaming services have been toying with doing TV shows the way they used to: a new episode every week. Because while the binge effect took a hold of just about all viewers as streaming became the main way to watch TV and movies, top services like Netflix are thinking cable may have had it right. So, they’ve been testing ways out of the binge model they’ve created. By slow launching series’, viewers are beholden to the service longer, talk about it more, and it gives the show time to draw in new, longer lasting subscribers. The question is, are Gen Z and Millennials on board? Being the focus audience for so many media brands, whether or not Gen Z and Millennials will wait for weekly episodes is a huge consideration to make for this model of streaming. But, as we always do, YPulse has asked young consumers about their preferences for consuming media like TV and movies in our Media Consumption report. When we ask which kinds of...
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