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Has The Binge Effect Worn Off for Gen Z and Millennials?

Streaming services turned Gen Z and Millennials into binge watchers, but with weekly shows returning, we ask how they really want to watch TV…

Written and Edited by the YPulse Editorial Team

May 10 2023
North America

KEY TAKEAWAYS

Gen Z and Millennials watch tons of TV, which is likely why more than half prefer to binge a series than wait for new episodes weekly
However, weekly and partial releases are still succeeding with these gens, with several shows of this kind being amongst their favorites
Ultimately, they’re always looking for new content, so they may be willing to give up a binge for a good enough show

Recently, streaming services have been toying with doing TV shows the way they used to: a new episode every week. Because while the binge effect took a hold of just about all viewers as streaming became the main way to watch TV and movies, top services like Netflix are thinking cable may have had it right. So, they’ve been testing ways out of the binge model they’ve created. By slow launching series’, viewers are beholden to the service longer, talk about it more, and it gives the show time to draw in new, longer lasting subscribers. The question is, are...