In the recent WE Hobbies and Passions Report, YPulse surveyed young Europeans to find out their hobbies, and the type of activities they’re engaging in—online and off. Our data reveals that 91% of young Europeans have a hobby, and among those, 64% are part of a group devoted to their hobby. In other words, European Gen Z and Millennials are invested in activities during their free time. These gens are also financially invested, with YPulse’s data showing that European 13-39-year-olds spend an average of nearly €80 per month (£60) on their hobbies. Brands should consider that young consumers are willing to spend a significant part of their budget on their hobbies. But what exactly are these hobbies? In our survey, we asked young Europeans what their biggest hobbies are as an open-end question,* and here’s the summary of what they like to do in their free time for pleasure: Team sports are young Europeans’ top hobby The biggest hobby among 13-39-year-olds in Western European is playing team sports such...
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