Video content is one of the top forms of entertainment for Gen Z, if not the number one, whether it’s long form media or short social media videos. Between streaming services and social media platforms, Gen Z is dividing their attention amongst traditional entertainment and user-generated content—with near equal love. So, when we ask which platforms they’re using to watch video content weekly or more often, we’re seeing that their usage is spreading thinner with each platform as they make time for all of their favorites. In YPulse’s Media Consumption report, we monitor the kinds of content young consumers are watching, on which devices, and through which platforms (and much more). This year, we saw a trend in their video content consumption which indicates that their attention is more divided than ever. For nearly all their top video content platforms, the amount of Gen Z who say they’re watching content on them weekly or more often has gone down since the last time we asked, and we explain...
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