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Why is Gen Z Watching Video Content on These Platforms Less Often?

Fewer Gen Z are reporting frequently watching video content on these platforms, and we explain why…

Written and Edited by the YPulse Editorial Team

May 3 2023
North America

KEY TAKEAWAYS

The number of Gen Z watching video content on each of their top platforms weekly or more has decreased across the board
But this doesn’t mean they’re watching less, just that they’re spreading their usage amongst platforms—proving our prediction for a plateau in TikTok use
Brands should remember that this really means not to focus on just one platform, but to know how each serves a different purpose to young consumers

Video content is one of the top forms of entertainment for Gen Z, if not the number one, whether it’s long form media or short social media videos. Between streaming services and social media platforms, Gen Z is dividing their attention amongst traditional entertainment and user-generated content—with near equal love. So, when we ask which platforms they’re using to watch video content weekly or more often, we’re seeing that their usage is spreading thinner with each platform as they make time for all of their favorites. In YPulse’s Media Consumption report, we monitor the kinds of content young consumers...