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Gen Z Aren’t Eating Vegan as Much as Millennials

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YPulse data shows Millennials are really the ones leading the plant-based trend… 

TL;DR

  • Gen Z may be environmental advocates, but they mainly keep their diets unrestricted, including by not focusing on being plant-based
  • Millennials are more likely across the board to describe their diets as vegan or vegetarian, and to use plant-based products regularly
  • But Gen Z is still interested in plant-based meat and especially beverages, meaning their current diet may not reflect their future purchasing choices
With Gen Z being such an eco-conscious generation, many assume they’re at the forefront of the plant-based diets trends. But YPulse’s Cooking and Diets report asks Gen Z and Millennials all about their different diet choices, including their interest in vegetarian / vegan foods. While we know that the younger gen certainly supports making decisions...

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