With Gen Z being such an eco-conscious generation, many assume they’re at the forefront of the plant-based diets trends. But YPulse’s Cooking and Diets report asks Gen Z and Millennials all about their different diet choices, including their interest in vegetarian / vegan foods. While we know that the younger gen certainly supports making decisions that are better for the planet, we also know that they’re not much into defining their diet choices with certain labels. In fact, when we ask these gens which labels describe their current diet, from a list of nine including common dietary restrictions, different plant-based options, or “unrestricted (no diet),” unrestricted is by far their most popular answer (63%). Of the options that include eating less / no meat or dairy, this is how many Gen Z and Millennials are making plant-based diet choices: Few Gen Z and Millennials are vegan or vegetarian Overall, only 10% of young people describe their diet as vegetarian, 7% as vegan / plant-based, and 6% as pescatarian...
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