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Gen Z Aren’t Eating Vegan as Much as Millennials

YPulse data shows Millennials are really the ones leading the plant-based trend…

Written and Edited by the YPulse Editorial Team

Apr 26 2023
North America

KEY TAKEAWAYS

Gen Z may be environmental advocates, but they mainly keep their diets unrestricted, including by not focusing on being plant-based
Millennials are more likely across the board to describe their diets as vegan or vegetarian, and to use plant-based products regularly
But Gen Z is still interested in plant-based meat and especially beverages, meaning their current diet may not reflect their future purchasing choices

With Gen Z being such an eco-conscious generation, many assume they’re at the forefront of the plant-based diets trends. But YPulse’s Cooking and Diets report asks Gen Z and Millennials all about their different diet choices, including their interest in vegetarian / vegan foods. While we know that the younger gen certainly supports making decisions that are better for the planet, we also know that they’re not much into defining their diet choices with certain labels. In fact, when we ask these gens which labels describe their current diet, from a list of nine including common dietary restrictions, different...