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Western Europe

4 Types of Foodie Content Catching Young Europeans’ Attention

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Find out the trends in foodie culture in Western Europe that are the most popular…

TL;DR

  • Content creators on TikTok are tapping into Gen Z’s messy, unpolished preference when it comes to foodie content
  • #chinesetakeaway is one trending hashtag that’s tapping into Gen Z’s love for fast-food and Millennials’ adventurous nature
  • Three European creators are helping European Gen Z and Millennials get comfortable in the kitchen, and get them curious to try something new
Data from YPulse’s WE Cooking and Diets Report shows that 29% of young Europeans are turning to social media to get recipes, and it’s helping them gain more confidence in the kitchen. But with the amount of foodie social media content available, it’s hard for foodie creators to stand out from the crowd. And it...

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