Data from YPulse’s WE Cooking and Diets Report shows that 29% of young Europeans are turning to social media to get recipes, and it’s helping them gain more confidence in the kitchen. But with the amount of foodie social media content available, it’s hard for foodie creators to stand out from the crowd. And it doesn’t help that European Gen Z is less interested in foodie content on social media than Millennials, a key finding from our recent trend report The End of Foodie Culture (As We Know It). But this gen can be reached with food. When a content...
3/29/23
Cooking and Diets Report
This year’s Cooking and Diets report gives you a full breakdown of how young people are eating,...
Read the report
