With all the buzz about artificial intelligence, some marketers think that the metaverse boom is behind us. But YPulse predicted that this year, the metaverse would get its much-needed redefinition, which would prove that its impact is far from over. Our new Where is The Metaverse? trend report explores how Gen Z and Millennials’ understanding of the metaverse is only growing since last year, and how that means brands shouldn’t give up on it quite so fast.  Last year, brands announced metaverse activations constantly—we even identified it as one of the top marketing trends of the year. And really, it wasn’t as hard as it sounds, because the metaverse is more than what most think it is. In fact, the metaverse as we know it now is really many metaverses, consisting of virtual world video games and spaces that use avatars to explore an open map. So, for Gen Z and Millennials, the metaverse is somewhere they’ve already been for years, as our data shows, many of their...
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