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The Metaverse is Not Over Yet—Especially for Gen Z

Our new trend report shows Gen Z and Millennials are very much still in the metaverse, meaning your brand should be, too….

Written and Edited by the YPulse Editorial Team

Apr 19 2023
North America

KEY TAKEAWAYS

Since last year, Gen Z and Millennials are far more likely to say they’re spending time in the metaverse
Now, the majority of Gen Z says they have, with a vast majority being virtual world gamers
And more have taken part in metaverse activities, with huge increases amongst Millennials

With all the buzz about artificial intelligence, some marketers think that the metaverse boom is behind us. But YPulse predicted that this year, the metaverse would get its much-needed redefinition, which would prove that its impact is far from over. Our new Where is The Metaverse? trend report explores how Gen Z and Millennials’ understanding of the metaverse is only growing since last year, and how that means brands shouldn’t give up on it quite so fast. Last year, brands announced metaverse activations constantly—we even identified it as one of the top marketing trends of the year. And really,...