YPulse research shows that more than four in five European Millennial parents have already given their kids a tech device, meaning Gen Alpha is having a “mobile media childhood,” a topic we dug into in our recent Gen Alpha Trend Report. The most popular devices are tablets, TV, smartphones, or laptops, and that’s because Millennial parents appreciate the help that screens give them when it comes to looking after their children. Video content is one of the main sources of entertainment for Gen Alpha, as well as a go-to parenting solution for Millennial parents. With that in mind, what are...
4/12/23
Media Consumption Report
The 2023 Media Consumption report explores the platforms young consumers are using, what type of ...
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