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Western Europe

European Gen Alpha Is Watching These Platforms The Most

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Gen Alpha is growing up watching a lot of video content, and here are their main sources of entertainment…

TL;DR

  • Millennial parents are raising their children with many screens at hand, and also lots of video content to watch
  • Netflix is the top source of video content for Gen Alpha, followed by Disney+
  • But this gen is also turning to social media to watch videos, underscoring the importance of social platforms like YouTube and TikTok in the entertainment industry
YPulse research shows that more than four in five European Millennial parents have already given their kids a tech device, meaning Gen Alpha is having a “mobile media childhood,” a topic we dug into in our recent Gen Alpha Trend Report. The most popular devices are tablets, TV, smartphones, or laptops, and that’s because Millennial...

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