Data from YPulse’s WE TV and Entertainment Report shows that European Gen Z and Millennials spend an average of 10 hours per week watching content on their TVs. Despite the multiplication of tech devices in recent years, from tablets to VR headsets to smartwatches, young Europeans are still using television a lot. Knowing exactly how European 13-39-year-olds use their TVs is important for brands wanting to reach this demographic, especially for advertising purposes. Before digging more into the way young Europeans are using television, let’s first find out how many of them own a TV set: Most young Europeans still own a TV set When asked what type of tech device young Europeans own, it’s no surprise to learn that almost all of them say they own a smartphone (88%). But what is more surprising is the fact that three-quarters of Gen Z and Millennials own a television, making it the second top type of tech device they own. This is quite an achievement, especially considering the fact that...
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