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TV Is Still A (Big) Thing Among Young Europeans

These three charts reveal how TV sets still have an important role in the lives of Gen Z and Millennials in Western Europe…

Written and Edited by the YPulse Editorial Team

Apr 13 2023
Western Europe

KEY TAKEAWAYS

Watching content on a TV set is still an important pastime among young Europeans, who spend 10 hours on average per week watching their television
More than three-quarters of Gen Z and Millennials in Western Europe own a television
It’s also the type of device they use the most to watch video content, even more than their phones

Data from YPulse’s WE TV and Entertainment Report shows that European Gen Z and Millennials spend an average of 10 hours per week watching content on their TVs. Despite the multiplication of tech devices in recent years, from tablets to VR headsets to smartwatches, young Europeans are still using television a lot. Knowing exactly how European 13-39-year-olds use their TVs is important for brands wanting to reach this demographic, especially for advertising purposes. Before digging more into the way young Europeans are using television, let’s first find out how many of them own a TV set: Most young Europeans still...