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Subculture Series: The Cozy Gamer Aesthetic

Subcultures are what drive Gen Z and Millennials’ interests—and our newest Subculture Series explains how brands can interact with the most popular spaces…

Written and Edited by the YPulse Editorial Team

Apr 12 2023
North America

KEY TAKEAWAYS

The second installment of our Subculture Series takes a look at the cozy gaming genre and how the subculture is taking over female gamers
Cozy gamers play to relax and unwind—and the subculture is more about the aesthetic than the act of gaming itself
Cozy gaming content creators are gaining popularity on social media—and brands should be partnering with them

YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off of connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, we’re taking a look at the cozy gaming subculture and how young women are driving new trends within this fast-growing community. The majority of young women are gamers—and they’re driving the cozy gaming subculture YPulse’s Gaming report shows 95% of Gen Z and Millennials play...