Gen Z and Millennials pioneered the age of the influencer a while ago, dismantling celebrity as we knew it and changing the face of marketing to boot. And while the pandemic (not to mention celeb scandals) threw the future of influencer marketing into question in 2020, 2021 proved to be a boon year for influencers: niche interests, such as investing and esports, spawned new classes of online celebs, 44% of European brands increased their influencer marketing budgets, and spending in the sector rose from $13.8 billion in 2021 to $16.4 billion in 2022—and is expected to reach $143.10 billion by 2030, according to Grand View...