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Are Gen Z and Millennials Still Buying Brand New Tech?

Our data shows Gen Z and Millennials are not as concerned with owning brand-new devices as you may think…

Written and Edited by the YPulse Editorial Team

Apr 6 2023
North America

KEY TAKEAWAYS

Most Gen Z and Millennials are shopping for technology with budget as a priority
One main way they’re saving on tech is getting older devices, because they’re just as good as new ones to these gens
They even believe it’s just as good to purchase a used, but professionally repaired, refurbished phone—with more than one factor driving their decisions to go this route

YPulse’s Tech / Device Usage report shows 80% of Gen Z and Millennials own a smartphone, but 30% say they plan to buy one in the coming year, which means that some will be buying an updated version of the one they already own. But prices of new tech today are higher than ever, and though many young consumers consider brands like Apple to be luxury brands, owning their products can feel like a necessity. And having the latest, most upgraded device their brand of choice has to offer is something most young people want: our data shows that 60%...