Gen Z in Western Europe self-report spending an average of four hours on social media every day, and the majority admit being addicted to it. We know Gen Z is constantly navigating between different social platforms, but the interest they have and the time they spent on each vary greatly—as do their feelings about each of the platforms that are available to them. In our recent WE Social Media Behavior survey, YPulse asked young people in Western Europe to tell us which of the seven most-used social media platforms they’d most likely describe as addictive, boring, and fake. Here’s the...