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Addictive, Fake, or Boring: How Does Gen Z Describe Top Social Platforms?

Which social media platforms does European Gen Z think are the most addictive, fake, or boring?

Written and Edited by the YPulse Editorial Team

Mar 28 2023
Western Europe

KEY TAKEAWAYS

European Gen Z are avid consumers of social media content, and report spending nearly 4 hours on social every day
This gen can’t have enough of TikTok, and the majority describe it as addictive (far, far more than Instagram)
Instagram takes the lead as the platform they see as “fake,” while Gen Z thinks of Facebook as “boring”

Gen Z in Western Europe self-report spending an average of four hours on social media every day, and the majority admit being addicted to it. We know Gen Z is constantly navigating between different social platforms, but the interest they have and the time they spent on each vary greatly—as do their feelings about each of the platforms that are available to them. In our recent WE Social Media Behavior survey, YPulse asked young people in Western Europe to tell us which of the seven most-used social media platforms they’d most likely describe as addictive, boring, and fake. Here’s the...