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Western Europe

Addictive, Fake, or Boring: How Does Gen Z Describe Top Social Platforms?

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Which social media platforms does European Gen Z think are the most addictive, fake, or boring?

TL;DR

  • European Gen Z are avid consumers of social media content, and report spending nearly 4 hours on social every day
  • This gen can’t have enough of TikTok, and the majority describe it as addictive (far, far more than Instagram)
  • Instagram takes the lead as the platform they see as “fake,” while Gen Z thinks of Facebook as “boring”
Gen Z in Western Europe self-report spending an average of four hours on social media every day, and the majority admit being addicted to it. We know Gen Z is constantly navigating between different social platforms, but the interest they have and the time they spent on each vary greatly—as do their feelings about each...

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