Many brands were once banking on virtual reality as the core driver towards the metaverse future, but stats (and profit losses) are now showing that products like VR headsets were not the surefire gamer add-on they hoped. In fact, Mark Zuckerberg—driver of the term “metaverse” as he rebranded Facebook to Meta—is being warned to put the metaverse and his push for teens to join Horizon Worlds (their not so successful metaverse platform) to rest. Reality Labs, the division housing metaverse, virtual reality, and augmented reality projects, “reported $13.7 billion in operating losses for Reality Labs for 2022, more than the already jaw-dropping $10.2 billion it sunk into the division in 2021.”Now, as the prices of Meta Quest Pro VR headsets drop in what appears to be an effort to reach more (read: young) consumers, some argue Zuckerberg has officially “buried the metaverse.” But gaming in other metaverses is strong as ever, as YPulse data has shown (and we’ll explore again in our upcoming Where is the Metaverse? trend report). The...
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