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NA vs WE: What Social Media Platforms Do Gen Z and Millennials Use?

Group of young Europeans taking a selfie on social media

The differences between the social media platforms young consumers in WE and in NA use, in one chart…

TL;DR

  • The vast majority of young Europeans use WhatsApp, but only a quarter of young North Americans turn to the messaging app
  • Gen Z and Millennials in North America are more likely to use Snapchat than young Europeans
  • TikTok is becoming one of the most used social platforms in both regions, especially among Gen Z
YPulse’s research shows that young Europeans spend nearly four hours on social media every day, underscoring just how omnipresent these apps are in their lives. YPulse surveys young consumers in North America and Western Europe on their social media consumption habits multiple times a year, asking about the reasons they use social platforms, and the...

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