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How Video Games Are Influencing Gen Z’s Music Taste

Video games are influencing many parts of Gen Z’s lives, including their relationship with music…

Written and Edited by the YPulse Editorial Team

Feb 2 2023
North America

KEY TAKEAWAYS

Two in five Gen Z say video games influence the music they listen to
Gen Z are now listening to music through video games, and they’ve grown to love the soundtracks outside their gaming hours, too
Music celebrities collaborating with video games has only gotten more popular as virtual concerts and events draw in bigger names

YPulse has told you that Gen Z is using social media to listen to music more than streaming services—but what you really might not expect is how big an impact video games are having on their music habits. Sure, TikTok being an audio-driven video platform making waves in popular music makes sense, especially given nearly 70% of Gen Z use it. But 96% of Gen Z play video games in some capacity, with 68% playing weekly or more on a mobile device and 53% playing weekly or more on console. Clearly, they’re largely impactful, too, and brands should not rule...