Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

How Video Games Are Influencing Gen Z’s Music Taste

PDF

Video games are influencing many parts of Gen Z’s lives, including their relationship with music…

TL;DR

  • Two in five Gen Z say video games influence the music they listen to
  • Gen Z are now listening to music through video games, and they’ve grown to love the soundtracks outside their gaming hours, too
  • Music celebrities collaborating with video games has only gotten more popular as virtual concerts and events draw in bigger names
YPulse has told you that Gen Z is using social media to listen to music more than streaming services—but what you really might not expect is how big an impact video games are having on their music habits. Sure, TikTok being an audio-driven video platform making waves in popular music makes sense, especially given nearly...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?