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North AmericaWestern Europe

NA vs WE: Valentine’s Day Is More Romantic for Young Europeans

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The majority of young consumers in Western Europe and North America plan to celebrate Valentine’s Day this year, but YPulse’s data reveals some interesting differences between the two regions…

TL;DR

  • The majority of young Europeans now celebrate Valentine’s Day, but not as many as their North American peers
  • For most European Gen Z and Millennials, Feb 14th is before anything else a romantic day, to be celebrated with a significant other
  • So these gens are a lot less likely than young consumers in North America to give gifts to family members or friends for Valentine’s Day
With Valentine’s Day around the corner, many brands are wondering how they can best reach young consumers in Western Europe for this romantic celebration. YPulse’s recent Valentine’s Day Report shows that the majority of young consumers in Western Europe celebrate Valentine’s Day. That being said, young consumers in the two regions are not exactly displaying...

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