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NA vs WE: Valentine’s Day Is More Romantic for Young Europeans

The majority of young consumers in Western Europe and North America plan to celebrate Valentine’s Day this year, but YPulse’s data reveals some interesting differences between the two regions…

Written and Edited by the YPulse Editorial Team

Jan 31 2023
North America, Western Europe

KEY TAKEAWAYS

The majority of young Europeans now celebrate Valentine’s Day, but not as many as their North American peers
For most European Gen Z and Millennials, Feb 14th is before anything else a romantic day, to be celebrated with a significant other
So these gens are a lot less likely than young consumers in North America to give gifts to family members or friends for Valentine’s Day

With Valentine’s Day around the corner, many brands are wondering how they can best reach young consumers in Western Europe for this romantic celebration. YPulse’s recent Valentine’s Day Report shows that the majority of young consumers in Western Europe celebrate Valentine’s Day. That being said, young consumers in the two regions are not exactly displaying the same behaviors when it comes to celebrating the holiday. Brands should be aware of these differences to best reach European Gen Z and Millennials through their marketing ahead of February 14th. These three stats reveal how young consumers in the two regions approach Valentine’s...