February 14th was once a day that celebrated spouses, significant others, or crushes. However, as years go by and young consumers rethink traditions, Valentine’s Day has shifted to being inclusive of all relationships instead of just romantic ones. While they’re not rejecting the holiday (the majority of young consumers are celebrating) because young consumers are celebrating with friends, we’re far more likely to see the planning, prepping, and partying of Galentine’s and anti-Valentine’s day celebrations.
In YPulse’s 2023 Valentine’s Day report, we’ll explore who young consumers are celebrating with, how much they plan to spend on Valentine’s Day gifts, and the role brands have in gift inspiration and messaging.
Report Length: 17 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in January 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2023
