Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Actually, Lots of Gen Z Would Rather Spend Valentine’s Day with Their Friends

PDF

Gen Z are thinking about their friends and family when celebrating this Valentine’s Day… 

TL;DR

  • Gen Z are significantly more likely to say they’ll be celebrating Valentine’s Day with their friends and family than Millennials
  • Still, both gens agree that it’s a day to show love and appreciation for more than just their romantic relationships
  • But Millennials are still more likely to be focusing on their significant other or spouse, and planning dates to celebrate
It’s that time of year! Valentine’s Day is just around the corner—though heart shaped merchandise has been on shelves for weeks. YPulse’s Valentine’s Day data shows that 61% of Gen Z and Millennials say they’ll be celebrating Valentine’s Day this year, and we also gather data on their opinions about the holiday and what kinds...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?