It’s that time of year! Valentine’s Day is just around the corner—though heart shaped merchandise has been on shelves for weeks. YPulse’s Valentine’s Day data shows that 61% of Gen Z and Millennials say they’ll be celebrating Valentine’s Day this year, and we also gather data on their opinions about the holiday and what kinds of gifts they’re giving. But while the majority of both gens say they plan to celebrate, when it comes to who they’ll be celebrating with (and who they’re gifting to) Gen Z and Millennials give slightly different answers: More Gen Z are spending Valentine’s Day with their friends Gen Z are most likely to say they’ll be celebrating Valentine’s Day with their family this year, followed by a significant other or spouse, and friends. For the younger gen, this holiday is often still about the non-romantic love in their life. Even though friends are not their top answer, they are significantly more likely to say they’ll be spending V-day with friends (28%) than Millennials...
- Article
