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Actually, Lots of Gen Z Would Rather Spend Valentine’s Day with Their Friends

Gen Z are thinking about their friends and family when celebrating this Valentine’s Day…

Written and Edited by the YPulse Editorial Team

Jan 26 2023
North America

KEY TAKEAWAYS

Gen Z are significantly more likely to say they’ll be celebrating Valentine’s Day with their friends and family than Millennials
Still, both gens agree that it’s a day to show love and appreciation for more than just their romantic relationships
But Millennials are still more likely to be focusing on their significant other or spouse, and planning dates to celebrate

It’s that time of year! Valentine’s Day is just around the corner—though heart shaped merchandise has been on shelves for weeks. YPulse’s Valentine’s Day data shows that 61% of Gen Z and Millennials say they’ll be celebrating Valentine’s Day this year, and we also gather data on their opinions about the holiday and what kinds of gifts they’re giving. But while the majority of both gens say they plan to celebrate, when it comes to who they’ll be celebrating with (and who they’re gifting to) Gen Z and Millennials give slightly different answers: More Gen Z are spending Valentine’s Day...