The Taylor Swift Ticket Drama Shows a Trend in Young People’s Concert Experiences

Young people are passionate about music—that much we all know—but do they feel strongly enough about their favorite artist to pay today’s ticket prices? 

  • The vast majority of young people say concert tickets are too expensive—and the drama over Taylor Swift’s Eras Tour was a breaking point
  • A third of Gen Z and Millennials went to a concert last year, and those who did made the absolute most of it
  • Virtual concerts remain a popular option for young people even as in-person ones become the norm again
Gen Z and Millennials are experiencing an entirely different concert culture than the gens before them; seeing a popular artist has become an accessibility battle, whether because of high prices or simply the competition to secure a seat. It took the most sought-after Taylor Swift tour yet to land TicketMaster in a trial with the federal government for their accused monopoly over tickets in their partnership with Live Nation. (Which is, of course, getting meme-ified on TikTok.) The dramatic prices for the “Eras Tour,” paired with the astronomical volume (read: millions) of people trying to buy them at once, managed to turn young people into monopoly-breakers. They’ve deemed it unfair for one company to determine whether or not they are able to see their favorite artists and bands, and they think it’s now time for change.   The sheer scale of concert content and the drama of the Eras Tour does, however, call into question how many young people are really shelling out the money to go to these shows....

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