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The Taylor Swift Ticket Drama Shows a Trend in Young People’s Concert Experiences

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Young people are passionate about music—that much we all know—but do they feel strongly enough about their favorite artist to pay today’s ticket prices? 

TL;DR

  • The vast majority of young people say concert tickets are too expensive—and the drama over Taylor Swift’s Eras Tour was a breaking point
  • A third of Gen Z and Millennials went to a concert last year, and those who did made the absolute most of it
  • Virtual concerts remain a popular option for young people even as in-person ones become the norm again
Gen Z and Millennials are experiencing an entirely different concert culture than the gens before them; seeing a popular artist has become an accessibility battle, whether because of high prices or simply the competition to secure a seat. It took the most sought-after Taylor Swift tour yet to land TicketMaster in a trial with the...

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