We know that Gen Z are gamers, no matter how young they are—and well, maybe Gen Alpha is already, too. Millennial parents tell YPulse their kids are already frequent video game players—and our Gaming report data even shows which games they’re playing most. And even though more than a third of their children are younger than four-years-old, they’re undoubtably tapping away, even if it’s just virtual puzzles instead of (okay, maybe in addition to) real ones. Of course, these parents are long-term gamers themselves: Millennials grew up when OG consoles were becoming mainstream, and today 93% of Millennial parents tell YPulse they play video games in some capacity. And while older parents had concerns about letting their children play video games, with fears that they provoked violent behaviors stoked by the media, Millennials are actually being given reassurance it’s a good hobby. A new study published in the Journal of the American Medical Association shows that among 2K children surveyed, there’s improved brain activity among video game players....
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