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3 Stats That Show Gen Alpha Is Being Raised with a Controller In Hand

Millennial parents’ kids are following in their gaming footsteps…

Written and Edited by the YPulse Editorial Team

Jan 12 2023
North America

KEY TAKEAWAYS

The majority of Millennial parents say their children play video games of some kind, and mobile games weekly or more often
Millennial parents are playing video games with their children as a form of bonding
Parents are concerned about advertising in video games for children, but metaverse brand experiences show it may be more engrained than they know

We know that Gen Z are gamers, no matter how young they are—and well, maybe Gen Alpha is already, too. Millennial parents tell YPulse their kids are already frequent video game players—and our Gaming report data even shows which games they’re playing most. And even though more than a third of their children are younger than four-years-old, they’re undoubtably tapping away, even if it’s just virtual puzzles instead of (okay, maybe in addition to) real ones. Of course, these parents are long-term gamers themselves: Millennials grew up when OG consoles were becoming mainstream, and today 93% of Millennial parents...