YPulse has been keeping you up to date with the rise of TikTok over the years, and how the social platform has become one of young Europeans’ favorites. A few months ago, we even dedicated one of our monthly trend reports—The TikTok Effect—to the topic to help brands understand why TikTok is so popular among Gen Z, and what can be done to best reach this demographic on the platform. But how exactly does TikTok measure up to Instagram, Snapchat, and others among 13-21-year-olds in Western Europe? These three charts, based on YPulse’ Social Media Monitor Report, show exactly how TikTok compares to other platforms among the younger gen: TikTok is now the most-used platform among European Gen Z According to YPulse’s most recent Social Media Monitor Report, TikTok is now European Gen Z’s most used social media platform. The evolution of Gen Z’s social media usage from 2021 to 2022 reveals the unequal growth of TikTok among European Gen Z. To put it simply, no other social media...
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