2022 was a busy year for brands and young consumers. YPulse’s Shopping and Retail report data shows shopping in-store once again became Gen Z and Millennials preferred shopping method (though they’ll always be online shoppers, too). But inflation, and the fear of a recession, took a toll on their finances and they were looking to brands to help them get through heavy spending seasons without breaking budgets. Brands tapped into the kind of marketing young people love most, which often meant being personal in their social media ads and leaning into the metaverse. And the brands who listened to these gens’ changing needs and preferences ultimately came out on top. YPulse’s Brand Tracker tracks the overall youth affinity for over 200 brands in North America (and even more in Western Europe) with data from 20 unique diagnostics, all rolled into a YScore+, which Pro users can access any time. Based on weekly data from our brand tracker over the course of the year, our Biggest YScore+ Rises and...
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