YPulse data shows 95% of Gen Z and Millennials play video games in some capacity—and in the huge market of games, there’s one for every one of them. And a majority of Millennial parents say their kids play video games, so the next generation is already growing up with gaming as a part of their media diet. But while the most frequent gamers spend an average of five to seven hours a week playing video games, those hours are mainly divided up by a few favorite games. With so many young players, marketing in gaming is bigger than ever and...