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Gen Z, Millennials, and Gen Alpha’s Favorite Video Games of 2022

These video games (and mobile games) are young consumers’ favorites going into the new year…

Written and Edited by the YPulse Editorial Team

Dec 19 2022
North America

KEY TAKEAWAYS

Call of Duty is both Gen Z and Millennials’ favorite video game, and has been for years
Gen Z and Gen Alpha are more likely to favor virtual world games—which is why metaverse marketing is only getting more important
Mobile games rank high, especially with Gen Z, and maintain popularity on social media

YPulse data shows 95% of Gen Z and Millennials play video games in some capacity—and in the huge market of games, there’s one for every one of them. And a majority of Millennial parents say their kids play video games, so the next generation is already growing up with gaming as a part of their media diet. But while the most frequent gamers spend an average of five to seven hours a week playing video games, those hours are mainly divided up by a few favorite games. With so many young players, marketing in gaming is bigger than ever and...