YPulse’s most recent Gaming Report found that 95% of Gen Z and Millennials in Western Europe play some sort of video games, proving just how ubiquitous this pastime has become among these gens. This is exactly the same number of young people who play video games in some capacity in North America, and in both regions smartphones are the top device used to game, followed by consoles. Passion around gaming is also on par across the two regions with 75% agreeing “It’s cool to play video games” in Western Europe, and 79% agreeing with the statement in North America. But...