Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

This is How WE Gen Z & Millennials’ Social Media Use Has Changed in 2022

Three young adults looking at their social media

This is how European Gen Z and Millennials’ social media usage has shifted compared to a year ago…

TL;DR

  • YouTube became the most-used social media platform among young Europeans in 2022
  • TikTok is increasingly popular among Gen Z and Millennials in Western Europe, with a five-point increase in usage since last year
  • Fewer report using Facebook, Facebook Messenger, and Pinterest, compared to 2021
Twice a year, YPulse surveys young Europeans’ on their use of social media, and the findings are revealed in the Social Media Monitor Report. Gen Z and Millennials in Western Europe continue to spend enormous amounts of time on social media—an average of 3.58 hours a day by their own estimations—so it is crucial for...

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?