Twice a year, YPulse surveys young Europeans’ on their use of social media, and the findings are revealed in the Social Media Monitor Report. Gen Z and Millennials in Western Europe continue to spend enormous amounts of time on social media—an average of 3.58 hours a day by their own estimations—so it is crucial for brands to understand what exactly these young consumers do when scrolling on socials. These reports look closely at the most popular social media platforms among Gen Z and Millennials in Western Europe, and dig into everything social media: from what platforms are most entertaining to...