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Gen Z and Millennials Say Listening to Music Keeps Them Sane

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Music is not only entertainment, it’s also a way to maintain their mental health… 

TL;DR

  • The vast majority of young people use music to alter their mood, and brands have the opportunity to offer them curated music content for all vibes
  • Music is grounding for most Gen Z and Millennials, and discovering music on social media is fostering music-based communities
  • When they’re stressed / sad, they turn to music—but not just to cheer up
For young people, self-care goes beyond the typical bubble bath and scented candles; it can be anything that makes them feel good, including the perfect playlist. And they aren’t wrong—far from it in fact— according to research from Harvard Health Publishing, music therapy can create “significant improvements” that include decreasing anxiety, shifting moods, finding motivation,...

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