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European Gen Z and Millennials Are Using Apps Differently-Here’s How

Gen Z and Millennials in Western Europe spend more than six hours on their phones each day, but they don’t use mobile apps the same way…

Written and Edited by the YPulse Editorial Team

Dec 7 2022
Western Europe

KEY TAKEAWAYS

Gen Z and Millennials use social media apps more than any other kind, but their use of other apps differs
Gen Z uses music apps more, while Millennials favor messaging and email apps
Financial apps rank high on the list for Millennials, but not so much for Gen Z

YPulse’s research shows that the majority of young consumers in Western Europe agree that they’re addicted to their phones. Millennials have gradually made phones a part of almost every aspect of their lives, while Gen Z has just never known what it’s like to not have one. But regardless of how old they were when they landed their first smartphone, both Gen Z and Millennials are completely hooked on their devices, which they use an average of six hours a day. And these gens use seven different apps on average each day—but what kinds are they most likely to be...