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Western Europe

European Gen Z and Millennials Are Using Apps Differently-Here’s How

A young person holding their phone and scrolling through pictures.
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Gen Z and Millennials in Western Europe spend more than six hours on their phones each day, but they don’t use mobile apps the same way…

TL;DR

  • Gen Z and Millennials use social media apps more than any other kind, but their use of other apps differs
  • Gen Z uses music apps more, while Millennials favor messaging and email apps
  • Financial apps rank high on the list for Millennials, but not so much for Gen Z
YPulse’s research shows that the majority of young consumers in Western Europe agree that they’re addicted to their phones. Millennials have gradually made phones a part of almost every aspect of their lives, while Gen Z has just never known what it’s like to not have one. But regardless of how old they were when...

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