YPulse’s research shows that the majority of young consumers in Western Europe agree that they’re addicted to their phones. Millennials have gradually made phones a part of almost every aspect of their lives, while Gen Z has just never known what it’s like to not have one. But regardless of how old they were when they landed their first smartphone, both Gen Z and Millennials are completely hooked on their devices, which they use an average of six hours a day. And these gens use seven different apps on average each day—but what kinds are they most likely to be opening? For YPulse’s recent Mobile App Behavior Report, we surveyed Gen Z and Millennials in Western Europe to find out the types of apps they use, and their habits when it comes to downloading and using apps. Knowing what type of apps young Europeans use most can help brands make decisions on how and where to best reach them. And while there are similarities in the type of apps...
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