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Most Gen Z and Millennials Will Be Black Friday Shopping—At Least Online

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After an especially tough year financially, Black Friday / Cyber Monday are going to be an important part of holiday shopping for many young people… 

TL;DR

  • The majority of young consumers say the economy / inflation is impacting their holiday shopping
  • Three quarters of Gen Z and Millennials plan to shop Black Friday / Cyber Monday deals this year
  • The majority of those shoppers are planning to only shop online
Young consumers planned to start holiday shopping early this year because of the economy and inflation, but many were waiting for Black Friday deals to really check things off their list. While a few major retailers offered their holiday shopping deals early, most are kicking them off this week, and YPulse data shows young people...

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