Research shows that entertainment with diverse casts and crews draws in more viewers, and even makes more money, yet diversity in entertainment remains inequal, especially in representation of people of color. Streaming services have had a positive impact on this discrepancy in on-screen and behind-the-camera representation, but there’s absolutely room for growth—and YPulse’s research clearly shows that Gen Z and Millennials aren’t willing to settle for media that doesn’t feature diverse casts, creators, and representation of experiences. Our own TV/Entertainment research found 77% of young people agree that “TV shows / movies should make an effort to represent all races.” But even as most media platforms have upped their initiative, pushing out more diverse content and bringing attention to more diverse creators (many of whom are from these gens), some are much more successful than others. Half of Gen Z identify as BIPOC, and they’re looking to see their experiences in the media they consume. It’s important to recognize not only overall youth opinions on diversity and inclusion,...
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