YPulse data shows music is important to Gen Z and Millennials—it’s a core way they express themselves, alter their mood, and even define who they are. But that doesn’t mean they stick to only one kind of music, quite the opposite in fact: 73% of young people agree that they are always trying to discover new music artists. And where better to discover new music than where they already listen most? While you know the days of CDs and vinyl are mostly behind Gen Z (save for some nostalgia lovers and collectors), you might be surprised to learn that...
11/9/22
Music Report
YPulse’s 2021 Music Report indicated that the pandemic broadened young consumers’ music taste...
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