Okay, let’s address the elephant in the room, or rather, on the internet: Twitter. It’s what everyone’s talking about thanks to Elon Musk’s acquisition of the platform in the end of October. Since then, he’s made changes that Gen Z and Millennials have not been afraid to critique: he’s made technical changes, altered verification status (detrimentally for some brands), and is drastically changing employee’s lives from massive layoffs to cutting off remote work. All happening in such a short time, young consumers on the platform are watching his every move, responding both with critical discourse and mocking memes. In our new trend report The TikTok Effect, we ask 13-39-year-olds which social networks they’re currently using. YPulse’s data lets us compare where Twitter is falling in comparison to all the other social networks they’re on, and how many young people we’re actually talking about when the future of Twitter usage is debated: More than one third of young people are Twitter users—but are they ready to move on? Currently,...
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