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Gen Z and Millennial Women Are Making Egg Freezing Mainstream

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As Gen Z and Millennials start families later, their interest in egg freezing is high… 

TL;DR

  • Almost two in five 13-39-year-old females are interested in freezing their eggs
  • Celebrities are driving some of the mainstream conversation supporting young women freezing their eggs
  • Brands are using self-care marketing to show the option as a choice for all young women, not just those currently trying for kids
Young people are planning their futures on different timelines than their parents, and for many, that means having kids at older ages than any previous generation. There’s a variety of reasons they’re making this choice, but for young women especially, they’ve been waiting to have more time for their careers and themselves, even if they...

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